Benefits of Using Web Conferencing

Web conferencing offers the opportunity to host or attend business meetings using a computer and Internet service. Many small, medium and large companies are using web conferencing to conduct internal meetings with employees who are not physically all in one location. Businesses are also using web conferencing to hold external meetings with prospects and clients. Web conferencing benefits businesses by saving time, money and company resources for holding meetings, conferences, training sessions and more.

Web Conferencing

Web conferencing is actually a blanket term for several ways to meet, present or collaborate online, including webcasts and webinars. The term web conferencing is also used interchangeably with video conferencing due to the ability to ‘see’ other participants via live video stream.

Web conferencing is facilitated online over public internet and affords multiple participants the ability to connect and work together visually using their laptops or mobile devices.

Saves on Travel Cost and Time

Prior to web conferencing, if you wanted to bring together a sales team spread out across the country or meet face-to-face with a client who lives out of town, you (or they) had to travel. Not only can travel be expensive but it also takes time. Web conferencing saves time and money. Within a few minutes, meeting attendees can log on to the meeting without wasting time at the airport or spending money on a ticket.

Increases Work Efficiency

Scheduling meetings typically takes more work than simply inviting or mandating attendees. If you’re the host, you have to book a conference room, plan the agenda and in some cases order catering and more. Web conferencing eliminates all of these booking needs, which means putting together a meeting is faster and easier than face-to-face meetings.


It can be difficult to hold an impromptu meeting when the people you need to meet with are not local. Web conferencing provides more flexibility. Typically, you send an email invitation or pick up the phone to alert attendees of the web conference. Within minutes, attendees can log into the web conference system and the meeting starts.

Increases Engagement

Web conferencing allows the host to upload slides and other graphics, too. With the audio and visual components of holding a web conference, the format helps to increase the engagement level of the conference attendees.

Eliminates Geographic Barriers

Since anyone with an Internet connection and computer can attend a web conference, web conferencing eliminates geographic barriers of all kinds. Web conferencing opens up possibilities for communication with employees and customers worldwide.

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